Rogers and Baseball Canada Partner to Grow and Celebrate the Game

Mar. 06, 2017

Rogers and Baseball Canada Partner to Grow and Celebrate the Game From Coast to Coast

Three-year agreement includes sponsorship of Team Canada ahead of the World Baseball Classic

Rogers and Sportsnet partner with Toronto Blue Jays on Canada Baseball Day, July 30

Rogers, Sportsnet and the Blue Jays launch new baseball campaign

TORONTO (March 3, 2017) As Canada's national baseball team begins its World Baseball Classic run, Rogers and Baseball Canada today announced a three-year partnership to grow the game nationwide. The landmark agreement comprises sponsorship of Team Canada (including junior national, senior national, and women's national teams) and content creation opportunities for Rogers and Sportsnet. 

"Baseball matters to Canadians, and we are committed to connecting fans to the game they love," said Dale Hooper, Chief Brand Officer, Rogers. "This partnership gives us another opportunity to elevate the sport in new and innovative ways, while celebrating its growth across the country."

"Baseball Canada is thrilled to partner with Rogers on these initiatives to help grow our sport from coast-to-coast," said Jason Dickson, President, Baseball Canada. "Having the support of a brand like Rogers will bring our organization to a whole new level and further solidify baseball as the summer sport of choice for Canadians."

To help elevate the game, Rogers and Sportsnet will team up with the Blue Jays for enhanced Canada Baseball Day events on Sunday, July 30.  Canada Baseball Day will be a celebration of the sport across the country - in broadcast on Sportsnet, at the stadium, and on fields across the nation - and marks the culmination of month-long Canada 150 festivities taking place at Rogers Centre. The events will also showcase noteworthy coaches and players from across Baseball Canada leagues. Additional details to be announced at a later date.

"Sportsnet is the exclusive home of everything Blue Jays and the destination for baseball content in Canada," said Scott Moore, President, Sportsnet. "Our involvement in Canada Baseball Day and this partnership delivers opportunities for us to tell stories about the next generation of Canadian baseball stars and support them while they grow as athletes from minor to major leagues."

To highlight its ongoing commitment to the sport and a genuine love of the game, Rogers, Sportsnet and the Blue Jays are launching their spring baseball campaign today with a 120-second tri-branded spot. The campaign showcases Canada's passion for the game, celebrates home-grown baseball stories and highlights why this sport is so ingrained in Canadian culture. The spot, along with two 30-second versions, will run across the Rogers Media suite of assets and in digital media channels leading into the Blue Jays home opener on April 11 and throughout the season.

Sportsnet will broadcast 29 games of the 2017 World Baseball Classic, including all Team Canada games and the playoffs, on Sportsnet and Sportsnet NOW with additional coverage on the Sportsnet Radio Network and Sportsnet will also deliver all 162 Blue Jays regular season games, plus the MLB post-season. For full details on World Baseball Classic and ongoing Blue Jays spring training action, visit

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Official Website, Baseball Canada

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